Privacy Policy

Effective Date: 13 June 2024
Website: FrithImage.com
Business Name: FrithImage Ltd

1. Introduction

FrithImage Ltd is committed to protecting and respecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, the Privacy and Electronic Communications Regulations (PECR), and other applicable UK privacy laws.

This Privacy Policy explains how we collect, use, store, protect, and share your personal information when:

You visit our website;
You enquire about or book our photography or videography services;
You use our client portal or CRM system;
You attend events or photoshoots where we provide photography services;
You provide your details to access image galleries or download photographs;
You communicate with us via email, phone, social media, forms, or messaging platforms.

By using our services or website, you acknowledge that you have read and understood this Privacy Policy.

2. Who We Are

FrithImage Ltd is a London-based photography and videography business specialising in commercial, corporate, branding, portrait, and creative visual content.

Business Address: 90 Paul Street, London, EC2A 4NE, United Kingdom
Email: info@frithimage.com
Website: https://www.frithimage.com

For the purposes of UK data protection law, FrithImage Ltd is the “Data Controller” of your personal information.

3. Information We Collect

We may collect, store, and process the following categories of personal data:

Information You Provide Directly

Full name
Email address
Telephone number
Company or business name
Billing and invoicing details
Booking information
Event or project details
Messages or enquiries submitted through our website, CRM, forms, or email
Marketing preferences
Social media handles (where voluntarily provided)

Information Collected Through Our CRM & Client Portal

When you use our CRM system or online client portal, we may collect:

Account login information
Booking history
Uploaded documents or project information
Contracts and signed agreements
Invoices and payment records
Communication history
Gallery selections and download activity

Information Collected at Events & Photoshoots

During events, corporate shoots, or activations, we may collect:

Email addresses entered to access photo galleries
Names connected to image delivery
Event attendance information
Photographs and video footage
Metadata associated with uploaded or downloaded images

Automatically Collected Information

When you visit our website, we may automatically collect:

IP address
Browser type and version
Device information
Operating system
Referral source
Website usage information
Cookies and tracking data
Pages visited and session activity

4. How We Use Your Information

We use your personal information for legitimate business purposes, including:

Providing photography and videography services;
Managing bookings, contracts, invoices, and projects;
Delivering online galleries and downloadable images;
Operating our CRM and client portal;
Responding to enquiries and customer support requests;
Sending booking confirmations and service communications;
Improving our services, website, and customer experience;
Maintaining internal records and business administration;
Marketing our services where permitted by law;
Complying with legal, tax, and regulatory obligations;
Preventing fraud, misuse, or unauthorised access.

We do not sell your personal data.

5. Legal Basis for Processing

Under UK GDPR, we rely on the following lawful bases to process your personal data:

Contractual Necessity

Where processing is necessary to fulfil a contract with you, including delivering photography or videography services.

Legitimate Interests

We may process personal data where it is necessary for our legitimate business interests, including:

Managing client relationships;
Improving our services and systems;
Protecting our business and website security;
Maintaining records of work completed;
Sending relevant business communications.

Consent

We rely on consent when:

You opt into marketing communications;
You voluntarily submit your email to access galleries or downloads;
Consent is otherwise legally required.

You may withdraw consent at any time.

Legal Obligation

We may process personal data where required by law, including tax, accounting, fraud prevention, or legal compliance obligations.

6. Photography, Video & Image Usage

As a photography and videography business, we may capture and process photographs and video footage containing identifiable individuals.

Depending on the nature of the project, images may be used for:

Client delivery;
Private galleries;
Portfolio display;
Social media;
Marketing and promotional purposes;
Website showcases;
Editorial or commercial usage where agreed.

Where required, we may obtain model releases or consent forms.

If you appear in images taken at a public event or commercial shoot and would like to request removal of specific content, you may contact us and we will review your request in accordance with applicable laws and legitimate business interests.

7. Marketing Communications

We may send marketing emails, promotions, updates, or photography-related content where:

You have opted in;
You are an existing customer and applicable laws permit us to contact you regarding similar services.

You can unsubscribe from marketing communications at any time using the unsubscribe link in emails or by contacting us directly.

8. Cookies & Analytics

Our website may use cookies and similar tracking technologies to:

Improve website performance;
Analyse visitor behaviour;
Remember user preferences;
Support website security;
Measure marketing effectiveness.

Cookies may include:

Essential cookies;
Analytics cookies;
Functional cookies;
Marketing or advertising cookies.

You can manage cookie preferences through your browser settings.

9. Sharing Your Information

We may share your information with trusted third parties where necessary for business operations, including:

CRM and client portal providers;
Gallery hosting platforms;
Cloud storage providers;
Payment processors;
Website hosting providers;
Email marketing platforms;
Accountants, legal advisors, or insurers;
IT and security providers.

All third-party providers are expected to process personal data securely and lawfully.

We may also disclose information where required by law or to protect our legal rights.

10. International Data Transfers

Some of our service providers may store or process personal data outside the United Kingdom.

Where international transfers occur, we ensure appropriate safeguards are in place, including:

UK adequacy regulations;
International Data Transfer Agreements (IDTAs);
Standard Contractual Clauses (SCCs);
Equivalent lawful safeguards.

11. Data Security

We take reasonable technical and organisational measures to protect your personal data, including:

Secure website connections (SSL);
Password-protected systems;
Restricted account access;
Secure cloud storage;
Encrypted communications where appropriate;
Regular monitoring of systems and providers.

However, no online system can be guaranteed completely secure.

12. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, including:

Delivering contracted services;
Maintaining business and financial records;
Resolving disputes;
Meeting legal, tax, or regulatory obligations.

Photography and video content may be retained for portfolio, archival, backup, or legitimate business purposes unless otherwise agreed.

13. Your Rights Under UK GDPR

Under UK data protection law, you may have the right to:

Access your personal data;
Request correction of inaccurate data;
Request deletion of your data;
Restrict or object to processing;
Withdraw consent;
Request transfer of your data;
Lodge a complaint with the Information Commissioner’s Office (ICO).

To exercise your rights, contact us at:

Email: info@frithimage.com

We may request verification of identity before processing certain requests.

14. Children’s Privacy

Our services and website are not intended for children under 13 years of age.

We do not knowingly collect personal information from children without appropriate parental or guardian consent.

15. Third-Party Links

Our website or galleries may contain links to third-party websites or services.

We are not responsible for the privacy practices, content, or security of external websites.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements, technology, or business practices.

Any updates will be posted on this page with a revised effective date.

17. Contact Information

If you have any questions about this Privacy Policy or how your personal data is handled, please contact:

FrithImage Ltd
90 Paul Street
London, EC2A 4NE
United Kingdom
Email: info@frithimage.com
Website: https://www.frithimage.com

18. Information Commissioner’s Office (ICO)

If you are unhappy with how your personal data has been handled, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).

Website: https://ico.org.uk

FRITH

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